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Resources

Learn more about real life Concussion Coach testimonials, our research, user guides, and some tips for prevention

Our Costumers Say

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"As a youth football coach, having this tool on helmets helps me make better sideline decisions. It’s a game-changer."

Coach, Bay Area Pop Warner

User Guide

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To Get Your Device Attached

Step 1: Remove protective plastic from the adhesive backing

Step 2: Place the device on the lower portion of the back of the helmet

Get Your Device On

Step 3: Turn the switch over to the indicated “on” side 

You can also turn off the device by flipping the switch back over to the “off” side

Resetting Your Device

Once the device has triggered for impact, and you want to reset, press and hold the reset button for about 3 seconds to reset the device.

This device is not a diagnostic device; it is only letting you know that you have sustained a hit indicative of 70 - 90 gs of force, and you should seek help 

 

Concussion Protocol details can be found at

https://www.nationwidechildrens.org/specialties/concussion-center/concussion-toolkit/a-parents-guide-to-concussions​​

Research

Built using concussion research and tested in real sports environments. Impact thresholds are based on established studies and refined through ongoing feedback. This device is not a diagnostic medical device, but a first line of defense in concussion awareness and prevention. Please always consult a medical professional before making decisions that may impact your health or safety.

NFL Kicks Off Brain Injury Research Effort written by Emily Underwood in the New Series, Vol. 339, No. 6126 : https://www.jstor.org/stable/41942392

Where G-Force and Gray Matter Meet by Mark Derewicz : https://endeavors.unc.edu/spr2008/football_concussions.php

Brain damage in American Football written by Chad A Asplund and Thomas M Best in the British Medical Journal :https://www.jstor.org/stable/26520517

Leveraging Football Accelerometer Data to Quantify Associations Between Repetitive Head Impacts and Chronic Traumatic Encephalopathy in Males written by Daniel H. Daneshvar et al : https://www.nature.com/articles/s41467-023-39183-0

The Biomedical Properties of Concussions in High School Football written by Steven P Broglio, Brock Schnebel, Jacob J Sosnoff, Sunghoon Shin, Xingdong Feng, Xuming He, Jerrad Zimmerman: https://pmc.ncbi.nlm.nih.gov/articles/PMC2943536/

Mathematical Modeling of Diffuse Brain Injury: Correlations of Foci and Severity of Brain Strain with Clinical Symptoms and Pathology written by Liying Zhang, and Thomas A. Gennarelli : https://www.ircobi.org/wordpress/downloads/irc0111/2011/Session1/13.pdf

High School Coaches’ Assessments, Intentions to Use, and Use of a Concussion Prevention Toolkit: Centers for Disease Control and Prevention’s “Heads Up: Concussion in High School Sports” written by Richard J. Sawyer, Myriam Hamdallah, Debbie White, Marcia Pruzan, Jane Mitchko and Michele Huitric in Health Promotion Practice Vol. 11, No. 1 : https://www.jstor.org/stable/26738985

Customer Discovery Survey Data

We conducted over 500 customer discovery surveys and 100+ interviews with athletes, parents, and coaches. Here's what we learned:

Confidence in Identifying a Concussion

Over 50% of respondents said they are not confident or unsure about knowing when a concussion has occurred.

Only 27% said they felt “fairly confident” in recognizing the signs.


This gap shows a clear need for real-time impact awareness tools—not just after-the-fact assessments.

Willingness to Pay

Nearly 75% of survey participants said they would pay 3x or more than the production cost of Concussion Coach.


This strong purchasing intent shows the value families and coaches place on preventing secondary injuries and improving sideline decision-making.

Breakdown:

  • 41.2% would pay $100+

  • 20.6% would pay $75–$100

  • 23.5% would pay $50–$75

Tips for Concussion Prevention

01.

Always monitor for dazed looks, slow response time, or confusion after a hit

02.

Follow the “When in doubt, sit them out” rule​​ and reinforce safe tackling and play techniques

03.

Use baseline concussion testing when possible and Always wear a helmet

04.

Educate players on the importance of reporting symptoms—even small ones

05.

Remember that adrenaline can make a player seem as though they are okay and ready to be sent back to play, it is always important to take a few minutes and evaluate anyone who has sustained a hit to the head.

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Think Fast. Think Smart. Think Twice.

© 2035 by Concussion Coach. 

Disclaimer: This device does not detect or diagnose concussions or brain injuries. This device is only to detect impacts that have historically been indicative of concussions and suggest the person who has sustained the impact be evaluated before being sent back out into the field of play. 

 

Concussion Coach is not a medical device and does not diagnose concussions or any brain injuries. It is an impact monitoring tool designed to alert users when a hit exceeds a certain threshold historically associated with increased concussion risk.

This device does not replace medical evaluation or clinical judgment. Any athlete who experiences a significant impact—whether or not the device signals an alert—should be removed from play and assessed by a qualified healthcare professional.

By using this device, users acknowledge that:

  • The absence of a signal does not guarantee safety or rule out injury

  • The device is intended as a supplemental awareness tool, not a diagnostic instrument

  • Responsibility for injury assessment and return-to-play decisions remains with the coach, parent, or medical professional

Always Think Twice  assumes no liability for injuries, misinterpretation of device alerts, or failure to follow appropriate concussion protocols

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